Latest posts
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Marketing Attribution Is Astrology for CMOs.
Dashboards give false confidence. Incrementality testing and holdout groups are the only honest measurement left.
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Paid Search Is Quietly Becoming Pay-to-Exist.
As organic real estate shrinks, Google's CPC inflation is a tax on shrinking shelf space. Diversify or get bled dry.
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Your Schema Markup Matters More Than Your Copywriting Now.
Unpopular but true: structured data decides who gets cited. Beautiful prose that machines can't parse loses.
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Community Is the Only Moat AI Can’t Scrape.
Newsletters, Discords, and events are the new SEO, because private spaces don't get summarized into an AI Overview.
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Stop A/B Testing Button Colors While AI Rewrites Your Entire Funnel.
CRO teams are optimizing pages that AI shopping agents will never render. Test for agents, not just humans.
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Influencer Marketing Has an AI Fake Problem, and Brands Are Pretending Not to Notice.
Virtual influencers and bot-inflated engagement mean a lot of reported CPMs are fiction. Demand raw analytics or walk.
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First-Party Data Was Supposed to Save Us. Most Brands Still Can’t Use Theirs.
Everyone built the data warehouse. Almost nobody built the activation muscle. A CDP without a use case is expensive shelf software.
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Marketing Teams Are Hiring Prompt Engineers When They Need Editors.
The bottleneck isn't generating content anymore. It's taste. Hire people who can delete.
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Personal Brands Now Outrank Company Blogs in AI Answers. Your CEO Is Your Best SEO.
LLMs trust named experts over corporate content. Founders who won't post are leaving citations on the table.
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Google’s AI Overviews Are Eating Your Content and Sending You Nothing. Feed Them Anyway.
Blocking AI crawlers feels like resistance. It's actually just invisibility. Uncompensated citation still beats disappearing entirely.