Rankings that keep paying you back
SEO, ASO, and AEO run as an actual system — not a blog post here and a meta tag fix there.
Is this the right fit?
- You’re relying almost entirely on paid traffic and organic is close to zero.
- Your app is invisible in App Store search despite being a solid product.
- Nobody has touched your technical SEO in years and you’re not sure what’s actually broken.
- You want to show up in AI answer engines (ChatGPT, Perplexity, AI Overviews) and have no idea where to start.
Where things usually break down
Paid traffic turns off the instant you stop paying for it. Organic is the only channel that genuinely compounds — but only if it’s run like a system, with a real cadence, not sporadic effort whenever someone remembers SEO exists.
Most sites I audit have real technical debt (broken redirects, thin content, no internal linking strategy) sitting alongside zero content strategy. Meanwhile competitors with an actual quarterly plan quietly take the rankings. And now AI answer engines are becoming a whole new discovery surface that most sites aren’t optimized for at all.
What you actually get
Technical SEO
- Full technical audit: crawlability, site speed, indexation issues
- Prioritized fix list ranked by revenue impact, not just severity
Content & Keyword Strategy
- Keyword and competitive research tied to actual search intent
- Content briefs and optimization for category and product pages
- A recurring optimization calendar, not a one-time cleanup
ASO & AEO
- App Store Optimization: listing, keywords, conversion
- AI/answer engine optimization for how AI search actually works today
The process
Audit
Run a full technical and competitive audit to find the gaps that actually matter.
Prioritize
Rank pages and fixes by revenue potential, not just by what’s easiest to fix.
Execute
Ship content and technical work on a fixed quarterly cadence, every quarter, without fail.
Localize
For international sites, bring in language experts for proper meta and content localization — not machine translation.
Track
Track rankings and organic revenue, not just traffic, and adjust the plan every cycle.
Not just theory
$30M+ ARR
Organic search channel built for NEXT PLC, the UK’s largest fashion retailer, ranked the #1 online fashion retailer in the UK two years running.
Read the full NEXT PLC case study →Common questions
How long until I see results?
SEO is a quarter-plus game by nature. Technical fixes can show impact within weeks; competitive rankings usually take 3–6 months of consistent work. Anyone promising overnight rankings isn’t being straight with you.
Do you write the content yourself?
I direct the content and keyword strategy and can write or edit directly, or brief your existing writers — whichever fits your team better.
Is AEO really necessary yet?
It’s early, but it’s moving fast, and the sites optimizing for it now have a real head start. I treat it as part of the same technical foundation as SEO, not a separate project.
Ready to talk organic growth?
One call. No pressure. Just a clear read on where the opportunity is.
Book a Strategy Call