Ad spend that pays for itself
Paid acquisition built around a CAC and ROAS target, not just a budget to spend across every platform that pitches you.
Is this the right fit?
- You’re spending $5K+/month on ads without a clear read on what’s actually driving revenue.
- You’ve been burned by an agency that reported on clicks and impressions instead of revenue.
- You’re launching paid acquisition for the first time and want the tracking and structure built right from day one.
- Your CAC has been creeping up and nobody on the team can say exactly why.
Where things usually break down
Most accounts I inherit have budget spread thin across Google, Meta, and whatever platform is trending this quarter, with no clean read on CAC or ROAS by channel. Tracking is half-broken, attribution is a guess, and decisions get made on gut feel because the data can’t be trusted.
Creative goes stale because nobody has a real testing process, spend keeps climbing to chase the same results, and nobody on the team actually owns the number the way a specialist would. That’s usually where I come in.
What you actually get
Strategy & Setup
- Channel strategy across Google, Meta, Apple Search Ads, and TikTok
- Full account audit and rebuild where needed
- Conversion tracking and attribution setup done properly
Creative & Testing
- A structured creative testing framework, not one-off guesses
- Creative direction and briefing for your design team or freelancers
- Landing page conversion review tied to each campaign
Optimization & Reporting
- CAC and ROAS optimization on a fixed cadence
- Budget scaling rules for when to push and when to pull back
- Reporting built around revenue impact, not platform vanity metrics
The process
Audit
Review current spend, tracking, and account structure across every active channel to find where money is leaking.
Rebuild
Rebuild campaign structure and attribution so every dollar spent is actually trackable back to revenue.
Test
Launch a structured creative testing cadence instead of random one-off ad variations.
Scale
Scale what’s working, cut what isn’t, and keep tightening CAC as data comes in.
Report
Report on revenue impact every cycle, in plain language, not a wall of platform metrics.
Not just theory
$100K+/month
Omnichannel ad spend managed across 100+ client accounts, optimizing CAC and ROAS at scale.
See how this plays out in the App Masters case study →Common questions
How much should I be spending before this makes sense?
There’s no hard minimum, but paid media generally needs a real testing budget to produce reliable data — most accounts I work with are spending at least a few thousand a month. If you’re below that, a Digital Audit is usually the better starting point to figure out if paid is even the right channel for you yet.
Which platforms do you run?
Google, Meta, Apple Search Ads, and TikTok are the core four. I’ll recommend the right mix for your business rather than running all of them by default.
Do you build the ad creative too?
I direct creative strategy and the testing process. Depending on scope, I can work with your existing design team, brief freelancers, or bring in support — we’ll figure out what fits on the first call.
Ready to talk performance marketing?
One call. No pressure. Just a clear read on where the opportunity is.
Book a Strategy Call