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About

Hi, I’m Alok.

A digital growth hacker with 15 years of experience running marketing for everyone from scrappy startups to billion-dollar brands. MBA from Northumbria University, UK. Also a self-taught guitarist who’s busked his way through 10 countries — which is maybe why I’m good at finding the long, unglamorous route that actually gets you somewhere.

Alok Bharti
What I’ve Done

15 years, four things I actually know how to do

Strategic Advisory

Advised hundreds of businesses on digital growth strategy through 1:1 consultations, driving measurable improvements in acquisition, retention, and revenue.

Leadership & Enterprise Accounts

Led SEO strategy and execution for NEXT PLC, the UK’s largest fashion retailer, contributing to a channel generating $30M+ in ARR. Directed cross-functional teams of 5–40 across brands including NEXT PLC and Suzuki Motors.

Performance Marketing

Managed $100K+/month in omnichannel acquisition spend across Google, Meta, Apple Search Ads, and TikTok. Delivered tailored strategies for 100+ client accounts, SMB to enterprise.

Growth & Optimization

Deep expertise designing and optimizing user journeys and acquisition funnels across web and app to maximize conversion and LTV.

Experience

Where I’ve worked

  • Apr 2023 – Present

    App Masters — Sales and Marketing Head

    Own end-to-end app/web growth strategy for a California-based app marketing agency with 70K+ YouTube followers.

  • Mar 2019 – Oct 2020

    Capita PLC — Digital Marketing Manager

    Led a 5–10 person SEO team for NEXT PLC, the UK’s largest fashion retailer.

  • Jan 2018 – Feb 2019

    iResearch Services — Head of Marketing

    Built and managed the sales pipeline for a leading market research firm based in Pune, India.

  • Mar 2016 – Apr 2017

    AdGlobal360 — Group Head

    Led digital transformation for Suzuki Motors at one of India’s top digital agencies.

  • Jan 2014 – Jun 2014

    Circus PPC — Marketing Head

    Managed client accounts for a boutique PPC agency based in Leeds, UK.

  • Oct 2011 – Dec 2013

    GrepLabs — Account Manager

    Managed PPC accounts for a small agency based in Newcastle upon Tyne, UK.

Education

Credentials

  • MBA, Northumbria University, Newcastle Upon Tyne, UK (2011)
  • GDBA, National Institute of Management, Delhi, India
  • Intermediate in Commerce, St. Xavier’s College, Ranchi, Jharkhand, India
Outside Of Work

A few things that don’t fit on a résumé

I can solo and improvise over pretty much any song — guitar’s been the one constant hobby through every career move. I’ve busked my way through a 10-country Eurotrip, and I still prefer a 2,000km road trip to a flight when I can get away with it. My sisters would tell you I cook better than they do; I’d let them keep believing that.

Let’s find your next growth lever.

One call. No pressure. Just a clear read on where the opportunity is.

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