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About

Hi, I’m Alok.

A digital growth hacker with 15 years of experience running marketing for everyone from scrappy startups to billion-dollar brands. MBA from Northumbria University, UK. Also a self-taught guitarist who’s busked his way through 10 countries, which is maybe why I’m good at finding the long, unglamorous route that actually gets you somewhere.

Alok Bharti
What I’ve Done

15 years, four things I actually know how to do

Strategic Advisory

Advised hundreds of businesses on digital growth strategy through 1:1 consultations, driving measurable improvements in acquisition, retention, and revenue.

Leadership & Enterprise Accounts

Led SEO strategy and execution for NEXT PLC, the UK’s largest fashion retailer, contributing to a channel generating $30M+ in ARR. Directed cross-functional teams of 5–40 across brands including NEXT PLC and Suzuki Motors.

Performance Marketing

Managed $100K+/month in omnichannel acquisition spend across Google, Meta, Apple Search Ads, and TikTok. Delivered tailored strategies for 100+ client accounts, SMB to enterprise.

Growth & Optimization

Deep expertise designing and optimizing user journeys and acquisition funnels across web and app to maximize conversion and LTV.

Experience

Where I’ve worked

  • Apr 2023 – Present

    App Masters: Sales and Marketing Head

    Own end-to-end app/web growth strategy for a California-based app marketing agency with 70K+ YouTube followers.

  • Mar 2019 – Oct 2020

    Capita PLC: Digital Marketing Manager

    Led a 5–10 person SEO team for NEXT PLC, the UK’s largest fashion retailer.

  • Jan 2018 – Feb 2019

    iResearch Services: Head of Marketing

    Built and managed the sales pipeline for a leading market research firm based in Pune, India.

  • Mar 2016 – Apr 2017

    AdGlobal360: Group Head

    Led digital transformation for Suzuki Motors at one of India’s top digital agencies.

  • Jan 2014 – Jun 2014

    Circus PPC: Marketing Head

    Managed client accounts for a boutique PPC agency based in Leeds, UK.

  • Oct 2011 – Dec 2013

    GrepLabs: Account Manager

    Managed PPC accounts for a small agency based in Newcastle upon Tyne, UK.

Education

Credentials

  • MBA, Northumbria University, Newcastle Upon Tyne, UK (2011)
  • GDBA, National Institute of Management, Delhi, India
  • Intermediate in Commerce, St. Xavier’s College, Ranchi, Jharkhand, India
Outside Of Work

A few things that don’t fit on a résumé

I can solo and improvise over pretty much any song. Guitar’s been the one constant hobby through every career move. I’ve busked my way through a 10-country Eurotrip, and I still prefer a 2,000km road trip to a flight when I can get away with it. My sisters would tell you I cook better than they do; I’d let them keep believing that.

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