Blog

GEO

GEO and AEO Are Mostly Repackaged SEO. And Agencies Are Charging You Twice For It.

80% of “AI search optimization” retainers are just old SEO fundamentals with a new invoice.

Read more → Content Strategy

SEO Isn’t Dead. Your Informational Blog Strategy Is.

94% zero-click rates are killing generic top-of-funnel content. Here’s what to do instead.

Read more → Content Strategy

AI Content Saturation: Publishing More Is Now a Losing Strategy.

In a flooded market, volume actively hurts you. One original-data post beats fifty AI-generated ones.

Read more → Analytics

Your Attribution Model Is Lying to You in the AI Era.

Last-click breaks down when discovery happens inside ChatGPT and AI Overviews.

Read more → Paid Media

Agentic Ad Buying: Why I Won’t Let AI Spend My Clients’ Money (Yet).

Only 32% of marketers trust AI to buy inventory autonomously. They’re right.

Read more → Paid Media

The $100 Billion Ad Fraud Problem Nobody Wants to Solve.

AI bots now poison Smart Bidding data, and platforms have no incentive to fix it.

Read more → Retail Media

Retail Media Is a $196B Bubble Built on Disintermediation Risk.

AI shopping agents are about to get between brands and buyers.

Read more → Email Marketing

Email Is the Last Channel You Own. And Marketers Are Ruining It With AI Slop.

AI-generated inbox spam is torching the highest-ROI channel in marketing.

Read more → Industry Trends

The Barbell Future of Marketing: Be White-Glove or Be a Prompt.

Mid-tier agencies and generalist marketers get squeezed out in 2026.

Read more → AI Search

93% of AI-Mode Searches End in Zero Clicks.

Traffic is a dead KPI. Brand mentions inside AI answers are the new rankings.

Read more → AI Search

Google’s AI Overviews Are Eating Your Content and Sending You Nothing. Feed Them Anyway.

Blocking AI crawlers feels like resistance. It’s actually just invisibility.

Read more → Personal Brand

Personal Brands Now Outrank Company Blogs in AI Answers.

LLMs trust named experts over corporate content. Your CEO is your best SEO.

Read more → Hiring

Marketing Teams Are Hiring Prompt Engineers When They Need Editors.

The bottleneck isn’t generating content anymore. It’s taste.

Read more → First-Party Data

First-Party Data Was Supposed to Save Us. Most Brands Still Can’t Use Theirs.

Everyone built the warehouse. Nobody built the activation muscle.

Read more → Influencer Marketing

Influencer Marketing Has an AI Fake Problem.

Virtual influencers and bot-inflated engagement mean CPMs are fiction.

Read more → CRO

Stop A/B Testing Button Colors While AI Rewrites Your Entire Funnel.

CRO teams are optimizing pages AI shopping agents will never render.

Read more → Community

Community Is the Only Moat AI Can’t Scrape.

Newsletters, Discords, and events are the new SEO.

Read more → Technical SEO

Your Schema Markup Matters More Than Your Copywriting Now.

Unpopular but true: structured data decides who gets cited.

Read more → Paid Search

Paid Search Is Quietly Becoming Pay-to-Exist.

As organic real estate shrinks, CPC inflation is a tax on shrinking shelf space.

Read more → Analytics

Marketing Attribution Is Astrology for CMOs.

Dashboards give false confidence. Incrementality testing is the only honest measurement left.

Read more →