Case Study: Growth Strategy / Ongoing
App Masters
Helping one of app marketing’s best-known voices turn strategy calls into a growing client base, and a growing audience.
The Challenge
Where things stood
App Masters, founded by Steve P. Young, is a well-known name in app marketing, a California-based agency and YouTube channel that’s worked with 3,000+ apps including brands like Red Bull, McAfee, and Nextdoor. Running a growing agency and a large content channel at once meant sales, service delivery, and content production all needed to scale together without breaking.
What I Did
The approach
- Took hundreds of 1:1 strategy calls, advising prospective and existing clients on marketing strategy and scoping in services where they were needed.
- Managed development and maintenance of the agency’s digital assets, including the website.
- Supported content production and distribution across YouTube and other social channels.
- Ran SEO and performance marketing campaigns for client accounts.
The Impact
What it moved
35%increase in client base within 2 years
30–50%conversion rate from strategy calls to signed clients
250%growth in YouTube subscribers
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