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Circus Media: Growing a Leeds PPC Agency’s Own Client Base

Case Study — PPC / Lead Generation

Circus Media

Running paid media for clients while building the agency’s own pipeline, for a boutique PPC shop in Leeds.

PPC Lead Generation Agency Leeds, UK
The Challenge

Where things stood

Circus (Circus PPC), a Leeds-based agency specializing in retail and e-commerce paid search, needed two things running in parallel: strong PPC delivery for its existing client accounts, and a steady stream of new business to keep growing.

What I Did

The approach

  • Managed PPC accounts across a range of client industries, from setup through ongoing optimization.
  • Ran lead-generation campaigns for the agency itself, on top of managing client work.
The Impact

What it moved

3–5new accounts closed every month
5–10%added to the agency’s annual revenue from new business

Want results like this?

Managing client delivery and your own growth at the same time is a real balancing act — I’ve done both sides of that table.

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