Case Study — Website / Lead Generation
iResearch Services
Turning a Pune-based research firm’s outdated web presence into a lead-generation engine.
The Challenge
Where things stood
iResearch Services is a Pune-based business and consumer research firm, founded in 2008, offering market research, data management, and analytics to research companies, consultancies, and startups worldwide. The problem was a familiar one for a services business built on expertise: the company’s digital presence wasn’t generating the inbound interest its work deserved, and its corporate website needed a real rebuild, not a patch.
What I Did
The approach
- Led a marketing team of 5–10 designers and digital marketing executives managing the company’s full digital footprint.
- Planned and rebuilt the corporate website from the ground up.
- Put lead-generation infrastructure in place to convert website traffic into qualified inbound interest.
The Impact
What it moved
65%increase in inbound leads within 1 year
$2Min annual revenue generated from those leads
Want results like this?
A services business lives or dies on inbound quality. If your website isn’t pulling its weight, that’s exactly the kind of problem I like fixing.
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