Ad spend that pays for itself
Paid acquisition built around a CAC and ROAS target, not just a budget to spend across every platform that pitches you.
Channels covered
Google Ads
Search, Shopping, Display & YouTube
Meta (IG/FB) Ads
Feed, Stories & Reels placements
TikTok Ads
Short-form video & Spark Ads
Apple Search Ads
App Store search placements
Reddit Ads
Community-targeted native ads
Search & Display
Programmatic display & retargeting
Is this the right fit?
- You’re spending $5K+/month on ads without a clear read on what’s actually driving revenue.
- You’ve been burned by an agency that reported on clicks and impressions instead of revenue.
- You’re launching paid acquisition for the first time and want the tracking and structure built right from day one.
- Your CAC has been creeping up and nobody on the team can say exactly why.
Where things usually break down
Most accounts arrive with budget spread thin across Google, Meta, and whatever platform is trending this quarter, with no clean read on CAC or ROAS by channel. Tracking is half-broken, attribution is a guess, and decisions get made on gut feel because the data can’t be trusted.
Creative goes stale because nobody has a real testing process, spend keeps climbing to chase the same results, and nobody on the team actually owns the number the way a specialist would. That’s usually the gap this service closes.
What you actually get
01
Strategy & Setup
Channel strategy across Google, Meta, Apple Search Ads, and TikTok · Full account audit and rebuild where needed · Conversion tracking and attribution setup done properly
02
Creative & Testing
A structured creative testing framework, not one-off guesses · Creative direction and briefing for your design team or freelancers · Landing page conversion review tied to each campaign
03
Optimization & Reporting
CAC and ROAS optimization on a fixed cadence · Budget scaling rules for when to push and when to pull back · Reporting built around revenue impact, not platform vanity metrics
The process
Audit
Find where money leaks
Rebuild
Fix tracking & structure
Test
Structured creative cadence
Scale
Push what’s working
Report
Revenue, not vanity metrics
Not just theory
250%
YouTube Subscriber Growth
App Masters
Own end-to-end growth strategy for a leading app marketing agency, including performance marketing campaigns for clients.
Read case study → PPC3–5
New Accounts Closed / Month
Circus Media
Ran client PPC accounts while building the agency’s own new-business pipeline.
Read case study → Digital AuditFull-Channel
Audit Delivered
Smartworks
A complete paid-media audit covering Google and Facebook channels for India’s largest managed office platform.
Read case study →Ready to talk performance marketing?
One call. No pressure. Just a clear read on where the opportunity is.
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