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App Marketing

Most app teams are optimising the wrong number

ASO, Apple Search Ads and lifecycle for iOS and Android apps. I find which gate in your funnel is actually leaking before touching anything, then work it every week. You get the person doing the work, not an account manager.

See Pricing Request App Audit

Free app audit, no obligation · Monthly plans, no contract · Cancel anytime

3 yrsHead of Sales and Marketing at a US app agency
$100K+Monthly ad spend managed across channels
250%YouTube subscriber growth at App Masters
15 yrsDigital growth, MBA Northumbria UK

Associated Brands

App Masters Maruti Suzuki NEXT PLC Capita PLC AdGlobal360 SG Analytics iResearch Services App Masters Maruti Suzuki NEXT PLC Capita PLC AdGlobal360 SG Analytics iResearch Services
Full-Funnel Approach

One system covering every gate in your funnel

Most agencies specialise in one or two steps and leave the rest to you. I run the complete app growth funnel end to end, from the first impression in the store to the lifetime value of the customer you keep.

Gate 1

Impressions

Are you being surfaced at all, for searches that mean purchase intent?

Gate 2

Tap-through

Icon, title, subtitle and first screenshot. Do people tap when they see you?

Gate 3

Install

Product page conversion. Screenshots, previews, ratings and what the page promises.

Gate 4

Install to trial

Onboarding and paywall. The gate most teams never measure, and where most revenue is lost.

Gate 5

Trial to paid

Pricing, trial length and the lifecycle messaging around the decision.

Gate 6

LTV Optimization

Retention, upsell and lifecycle messaging that decide what a customer is worth after they convert.

Most agencies specialise in one or two of these gates and hand the rest back to you. I run all six, so nothing falls through the gap between tools and teams.

Proof, Not Promises

Featured Work

A few of the brands I’ve built growth engines for.

Pricing

App Growth Plans

Every tier includes the month one audit, a weekly call and monthly reporting. Media spend is paid by you directly to the ad platforms and is never inside these fees.

Starter
$500 /month

ASO + Apple Search Ads

Get found and get tapped. The organic store surface plus Apple Search Ads, worked every week.

  • Full app audit in month oneFive-gate funnel diagnosis
  • ASO for iOS and Android
  • Metadata package per release cycle
  • Keyword research and rank tracking
  • Apple Search Ads management
  • Custom product pages and in-app events
  • Screenshot and preview refresh per release
  • Analytics and monthly reporting
  • Weekly call
Request App Audit
Most Popular
Accelerate
$1,000 /month

ASO + ASA + Paid UA + Lifecycle

Add paid acquisition and the retention side, so installs turn into trials and trials into revenue.

  • Everything in Starter
  • Up to 2 paid ad channels managed
  • Ad creative, 5 to 15 assets a month
  • Push notification strategy and flows
  • Lifecycle and retention messaging
  • Custom-built CRMAdvanced messaging and audience segmentation
  • Paywall and onboarding recommendations
Request App Audit
Compound
$1,500 /month

Everything, plus owned audience

For apps ready to build a channel they own alongside the store, not just rent attention.

  • Everything in Accelerate
  • Paywall and pricing experimentation
  • More concurrent creative and test slots
  • Social content from your app’s own material
  • App landing page and blog content
  • SEO and AI search visibility for the app
  • Priority on release-cycle turnaround
Request App Audit

Every plan starts with a free app audit. No card required to request one.

Not included

  • Media spend. Ad budget is paid by you directly to Apple, Google, Meta or TikTok. It is never part of the monthly fee.
  • Third-party placements. Paid features such as Indie App Santa are optional, seasonal, and billed at cost if you want them.
  • App development. Shipping code, releases and product changes stay with your team.

What I need from you

  • Access to App Store Connect and Google Play Console
  • Access to your analytics and subscription platform, such as RevenueCat or Adapty
  • A release cadence I can plan metadata against
  • One person who can approve copy and creative
Testimonials

What app founders have said

★★★★★

“Alok fixed our broken onboarding, we barely had any paywall views. He built a funnel that made our conversion rate skyrocket.”

Founder and CEO
Fitness app, USA
★★★★★

“Alok helped manage our web and Google Ads accounts, along with client strategy calls. His sales conversion rate was excellent. Sharp with digital strategy.”

Steve Young
Founder and CEO, App Masters, USA
Questions

Straight answers

What happens after I request my audit?
I look at your store listings and whatever public data is available myself, then come back with what I would check first. The audit is free and comes with no obligation to continue. If it turns into an ongoing engagement, everything found in the audit carries straight into month one of whichever plan you choose.
Is ad spend included in the fee?
No. The monthly fee covers my work. Ad budget is paid by you directly to Apple, Google, Meta or TikTok, and you keep full control and visibility of it. Any third-party placement, such as a seasonal feature on a promotion platform, is optional and billed to you at cost.
Is there a contract?
No contract. It is month to month and you can cancel any time before your next billing cycle.
What is the refund and cancellation policy?
If you are not happy with the execution and choose to cancel within 15 days of starting your subscription, you get a full refund of what you have paid. Requests after 15 days are reviewed case by case. You can cancel any time before your next billing cycle.
Are results guaranteed?
No, and be careful with anyone who says otherwise. Store rankings, install volume and revenue depend on your product, your category, competitor spend and algorithms nobody outside Apple and Google controls. What I do commit to is the named deliverables, the weekly call, monthly reporting against a baseline we agree in month one, and the ability to cancel any time.
How quickly will ASO changes go live?
On iOS, keyword field and subtitle changes ship with an app release, so that part moves at your release cadence rather than mine. Custom product pages, in-app events, Apple Search Ads and Google Play listings can be changed without a release, which is why early work concentrates there while we line up the next release slot.
My app has not launched yet. Can you help?
Not on a monthly retainer, no. Without install and subscription data there is nothing to diagnose and the work becomes guesswork you are paying a monthly fee for. Come back once you are live with a few weeks of data, or get in touch about a one-off launch consultation instead.
How many app clients do you take?
A small number at a time. Every tier includes a weekly call with me, not an account manager, and that only works if the roster stays small. If there is no capacity when you get in touch, I will tell you rather than take the work and stretch it.

Get a free App Growth Audit

Tell me about your app and I will come back with what I would look at first. Free, no pitch deck, no obligation.

Request App Audit Review Pricing